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    <description>SEO and AI search (AEO, GEO, AIO): quick takes, research and case studies.</description>
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      <title>AEO, GEO, AIO: what the acronyms mean, and what actually changes for a brand</title>
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      <pubDate>Mon, 26 Oct 2026 14:00:00 GMT</pubDate>
      <category>Quick take</category>
      <description>Answer Engine, Generative Engine and AI search optimisation explained without the jargon, and the three things that genuinely change for a brand.</description>
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