Govind Thanabalasingam

I'm Govind Thanabalasingam, a senior SEO and AI search advisor with more than fifteen years of experience building, scaling and operating organic acquisition as a core demand and revenue channel.

I've worked across several eras of search, from classic algorithm-driven SEO through to today's landscape of Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and AI search optimisation (AIO), where brands are found, compared and recommended inside Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot as much as in the blue links. My job is helping businesses adapt their strategy, systems and execution as the way people find information changes.

Over my career I've owned and led end-to-end organic growth strategy for well-known brands in Australia and internationally, including multi-market campaigns across the US, UK and APAC. I've operated at true enterprise scale on eCommerce, marketplace and content platforms with more than 10 million pages and 10 million monthly users, where over 80% of acquisition came from organic.

Today I partner with founders and leadership teams where clarity, judgement and distribution matter more than volume. The focus is turning existing demand into sustained organic and AI-driven acquisition, not short-term traffic wins.

How I work

Strategy to execution. I don't hand over a slide deck. I build the strategy, set up the systems and work alongside your team to execute, or lead execution directly.

Enterprise-grade thinking. Years inside major media agencies and on Tier 1 accounts taught me how large, complex organisations move. I bring that operational judgement to every engagement.

Search and AI discovery, from first principles. My approach is grounded in information retrieval and ranking: how systems interpret a query, assess relevance and decide which answer, page or brand to surface, in traditional search and in AI assistants alike.

Reporting that holds up. Every client engagement is measured against acquisition and revenue, reconciled across the source systems rather than self-reported, and delivered through a private client portal.

Brands I've worked with

What clients say

Govind has been managing our SEO for over 5 years. Through every Google algorithm update, and now with the shift towards AI-driven search, he's always been ahead of it and kept us performing.

Mike Mortlock, Founder, MCG Quantity Surveyors

Approximately 60% of my long-term clients have been referred through my website. Within 1.5 years, they helped me grow from a part-time business to a full-time job.

Ashwini Thirukumuran, Founder, Ascend Speech Pathology Services

Education

Macquarie University, Sydney.